Malcolm Gladwell’s Game

I was just reading an interview with Malcolm Gladwell where he gave away the secret of his success:

“A lot of my process is informed by the notion that two mildly good stories put together sometimes equal one really good story.”

Sure enough, when I read his latest New Yorker piece (subscriber since 2008, thank you), he kicks that pony one more time.

Football’s brutal, dog fighting’s brutal. I think we’re all on board at this point. He takes the “mildly good” story of new brain research about the debilitating effects of playing the game and marries it to another “mildly good” story. Football player Michael Vick just got released from prison for running a dog fighting business. The dogs are used up and thrown away. Football players have brains that look like advanced Alzheimer’s patients.

Layers upon layers.